At this year's Future Music Camp, the annual event format of the Popakademie Baden-Württemberg which focuses on future challenges and opportunities of the music industry, Matthias Strobel, President of MusicTech Germany, will give a lecture on April 27 about "Music Business in Vertical Industries"

As the boundaries of the creative industry are becoming increasingly blurred and digital-driven products, in particular, are increasingly being used in vertical industries, the importance of startups for artists and companies from the traditional music industry is growing.